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In the previous Augmented Reality based blog, I have covered all the area where you can implement this technology. Now, I want to drive your attention to one particular area which is “Travel and Tourism”.
Everyone loves to travel and this technology provides a better experience to travelers. According to statista, Augmented Reality market across the globe is predicted to rise from 5.91 billion to 198.17 billion U.S. dollars by the year 2025. Amazing right?
AR is important because it is a kind of constructive tool for all the business. It gives you wings to change the way your customers observes the particular product or surroundings. This phenomenon one can use in Travel and Tourism.
Travel and Tourism business is highly researched business. Customer/User always plan their trip, hotels, and food places. All this done through mobile devices mostly but still customer not getting satisfactory data and information. This is where Augmented Reality comes into the picture.
Augmented Reality is useful for the traveler and travel service provider. Let me tell you how?
Augmented Reality is capable to give the best real-time experience. It interactively provides an amazing search experience. By using mobile phones/apps, one can get satisfactory outcomes and can plan/simplify their trip.
By looking at the big picture, I think this power pack AR (Augmented Reality) will be very very beneficial for the tourism industry.
Just Imagine, you are traveling in an amazing city like Paris and want to visit all the best location, then how, how you can see all the mesmerizing places? I think if you will plan all the places then also there are huge chances that you will miss something best! And here comes Augmented Reality.
Augmented Reality has one feature which is - ViewFinder. It marks the places and provides information about it. This way you can find the best places in a particular area and can visit it.
Within hotels, one of the best examples of this has been “Starwood Hotels” using beacon technology to allow customers to unlock their hotel room when they are within close proximity to the door. However, it can also be used to send maps, reviews, menus, special offers or discount vouchers to users at the point they are most relevant.
To summarise the benefits of Augmented Reality, I would like to mention the best Augmented Reality based application,
India has also started to promote the tourism industry using Augmented Reality. Kerala and Gujarat have started implementing Augmented Reality in the Tourism sector. In Gujarat, high-tech theme parks are developed featuring attractions, rides, and experiences based on Augmented Reality and Virtual Reality. While in Kerala, they have added Augmented Reality videos on their website, featuring the scenic beauty and cultural foundations of Kerala.
Government of Kerala wanted to promote the ancient port city Muziris in Kerala. AugRay with its XR platform proposed an AR/VR solution to implement the tourism platform. AugRay created the Phase 1 of the multiple phases project which included creating the foundation and 360 degrees VR content for about 10 sites in Muziris such as the ancient seaport and urban center on the Malabar Coast of Kerala.
If you want to give such an experience to your customers then please let us know or mail me on: [email protected]
Feel free to share your thoughts!