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Augmented Reality – A key to attract your customers

published :05-09-2019

Augmented Reality or A.R is the future and it gives a different perspective to see the world. It requires digital objects with real-world, unlike Virtual Reality. It is useful in many fields which we will review later. Before that, let’s discuss what is A.R exactly.

augmented reality representation

 

WHAT IS AUGMENTED REALITY?

 

Augmented reality comes from the word “augment” which means make things great by adding some objects into it. Basically, it is the process by which one can see the new world by adding digital elements such as images, videos, etc.

Augmented Reality is different from VR and MR (Mixed Reality) - which we will understand in the upcoming blogs.

 

HOW DOES AUGMENTED REALITY WORK?


AR can be displayed or worked on various devices: screens, glasses, handheld devices, mobiles, head-mounted displays. It involves technologies like 
simultaneous localization and mapping” which called S.L.A.M., Depth tracking  (a sensor data calculating the distance to the objects), and the following components:

 

  • Cameras/sensors -  In this, Cameras on devices scan the surroundings and collect the data about user interactions and send this data/info for the processing. The device locates real or physical objects and generated 3D models. For Example Microsoft Hololens, SmartPhone Cameras.

     

     

  • Processing - To measure the speed, angle, direction, orientation in space, AR device should act like a little computer and I think modern smartphones work like this. In this manner, they need CPU, flash memory, RAM, GPU, Bluetooth/WiFi, GPS etc

     

     

  • Projection - This component acts like its name. It takes the data from sensors and projects the content or result of processing onto the surface so the user can view. This component not fully utilized in commercial products or services.

     

     

  • Reflection - Reflection performs proper image alignment. Some AR devices have mirrors to assist humans to view virtual images. It can be “array of curved mirrors” and “double-sided mirror”. It reflects light to a camera and a user's eyes.

 

AUGMENTED REALITY HAS 4 TYPES:

 

  1. Markerless AR
  2. Marker-based AR
  3. Projection-based AR
  4. Superimposition-based AR

     

     

  1. Marker-based AR. -  it is a kind of image recognition, as it requires a special visual object and a camera to scan it. It can be anything, like a printed QR code or special signs. Mostly AR devices calculate the position or direction of a marker to put the content. So a marker initiates digital animations for users to view, this way images in magazines may turn into 3d models. Best Example: This is very useful in Real-Estate field. One can show the brochures and using it a user can see the whole picture of any construction. More detail you can see here: https://www.youtube.com/watch?v=LgBCkIDQjb0

     

     

  2. Markerless AR. -  Location or position-based augmented reality, that uses a GPS, a compass, and an accelerometer to provide data based on the user’s location. This data then determines what AR content or data you get in a specific area. Using smartphones this type of AR typically produces maps and directions, nearby businesses info. Applications include events and some information, business ads pop-ups, and navigation support. Best Example: Google Map navigation feature which uses digital object of Amir khan on the horse while the release of “Thugs of Hindostan”. https://www.youtube.com/watch?v=vkrs_tfnzzc

     

     

  3. Projection-based AR. This is a kind of interactive holographic effect. Projection of synthetic light to physical surfaces, and interact with it. Best Example: Star wars movies. https://www.youtube.com/watch?v=Rx5MLZ332eg&vl=en

     

     

  4. Superimposition-based AR. It replaces the original view with an augmented, fully or partially. In this concept, “Object recognition” is the key. Without it the whole concept is impossible. Best Examples: Please review basic idea here in IKEA catalog:
    https://www.youtube.com/watch?v=uaxtLru4-Vw

     

     

AUGMENTED REALITY DEVICES


Nowadays, many modern devices support Augmented Reality. Smartphones, Tablets, Laptops, and gadgets like Google Glass. These devices required the “components” which we have discussed above in this blog.

Augmented reality suitable devices fall into the following categories:

  • Mobile devices – Easily available and highly used for AR. For entertainment, analysis, sports, and social networking.

     

     

  • Special AR devices - These devices specially designed for Augmented Reality such as HUD (Head-up displays). HUD sends data to transparent display. Mostly useful in the automotive and manufacturing industry. Also, useful to train military fighter pilots.

     

     

  • AR glasses – AR glasses capable to display notification form your smartphones and can access the content hands-free. Many AR glasses are available in the market such as Google Glasses, Meta 2 Glasses, Laster See-Thru, Laforge AR eyewear, etc.

     

     

  • AR contact lenses - This is amazing. It’s completely like “Imagination has no boundary”. Samsung and Sony are working on AR lenses.

     

     

  • Virtual retinal display (VRD) - Using data projection, this device creating images. The outcomes are high-resolution images and once can even interact with it.

 

WHY AUGMENTED REALITY IS IMPORTANT?

 

In this “Digital Era”, Augmented Reality is revolutionizing technology. It is very useful in military, education, retail industries, and tourism. It changes the way we interact or view this digital world. Video games like Pokemon go shows how use enjoy or attract towards AR. 

Here I am sharing some AR applications,

  1. In Archaeology, AR can recreate different structures and put them in the real environment which helps researchers to study accurately.
  2. Using AR application in mobile phones, one can determine the user’s location and device orientation with the help of the phone’s compass.
  3. In the Tourism sector, one can show a brief history of any place using AR. It looks attractive and interactive which helps to enrich the visitor's experience.

HOW YOU CAN IMPLEMENT AR IN YOUR BUSINESS?

 

In the Retail Industry, AR is highly useful and profitable. It brings better customer engagement and retention. It also helps in branding and more sales. Some features like 3D models of any sizes and colors help customer to make wise decisions.

One can do 3D tours of residential areas and houses and clubs using AR.

Major areas for AR include:

  1. Education: Interactive models for learning and training purposes.
  2. Medicine/healthcare: To help diagnose, monitor, and train.
  3. Military: For advanced navigation, marking objects in real-time.
  4. Art / installations / visual arts / music.
  5. Tourism: Data on destinations, sightseeing objects, navigation, and directions.
  6. Broadcasting: Live events and streaming
  7. Industrial design: to visualize, calculate or model.

We have taken some actions and build an amazing demo for Real-State industry and Interior industry. Would you be interested in checking out what it is?

 

I am sure It will help you to attract more customers in your business.

 

Feel free to drop me an email on: anandi.sheladiya@technomads.in

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author-Anandi

Anandi sheladiya

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