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Voila! You've got a mail!
Well, Before getting into the details of email marketing and how it should be done right. Let me get your attention with some eye-opening facts about email marketing.
Some interesting facts about why you should focus on email marketing?
According to Radicati's 2019 email statistics, Around 3.9 Billion email users are there in 2019 which are expected to grow to over 4.3 billion by the end of 2023 which is more than the half of the world population.
The total number of business and consumer emails sent and received per day is exceeding 293 billion in 2019 and is forecast to grow to over 347 billion by year-end 2023.
You may think email marketing is passé, but with a 4400% ROI and $44 returned for every $1 spent, email is still one of the most effective digital marketing techniques.
The ROI for social media is calculated differently by each company but if we compare it then it's nowhere near to the email marketing.
In today's mobile-first society, emails are received almost instantly. Almost, 85% of users check their emails on a smartphone.
93% of B2B marketers use email to distribute content (Content Marketing Institute, 2017).
83% of B2B companies use e-newsletters as part of their content marketing program.
80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)59% of marketers say email is their biggest source of ROI. (Emma, 2018)
I am sure you are stunned by reading all these stats. Now that I have your attention, I will guide you through how email marketing can help you improve your business.
When you reach directly into the inbox of your prospects or your customers, the chances are high that you are drawing their full attention to your offerings and the reason is why email marketing has the highest ROI.
There are multiple ways to build a valuable email list. People sometimes purchase the email list and that is never suggested as the other person is not expecting your email so there are higher chances that you are defaming your brand by doing so.
If a customer or prospects visit your website, they're already at least somewhat interested in your product or services. Now you can leverage this opportunity
by integrating email registration pop-ups on every main page of your website to add them into your email list. The email registration pop-up looks something like this:
One of the best ways to build your email list is by ending your every blog with a call to action to encourage your readers to sign up for the messages.
Social media allows you to reach new audiences and make new connections and when you talk about the trending topics and share your content regularly so you can drive your social media audience to your blog posts or website and make them sign up for your email list.
When you meet people face to face, exchange your business cards and use your business cards for further drum up emails; add an offer on the back of your cards so that it encourages people to sign up for your emails.
If a visitor gets through your entire website without opting in, grab them one last time before they go. Set a lightbox to appear asking for an email address whenever someone is about to navigate away from your website or blog.
Include a link to your opt-in pages in the signature of all your emails, personal and professional.
Every month, offer a give away of something to anyone who signs up for your email list.
Once you start building your email list then you might wonder what type of emails you should send to your list for maximum engagement and maximum output from the email campaign.
Most of us get confused when it comes to sending an email to our prospects so following are a few email writing tips which I would like to share with you.
There are many factors to be considered in your email marketing strategy, like analytics and segmentation.
If you have been not giving importance on email marketing in your marketing strategy then it is time for you to reevaluate your strategy.
There is no particular procedure or formula that if you follow these steps then you will succeed but it is all about testing your content and see what works for your company and what's not. The more you experiment the better results you get.
Do you still have questions about how to run a successful email campaign and which tools to be used for it? Feel free to comment below or drop me on firstname.lastname@example.org and I would be happy to guide you with your doubts.