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Email marketing generates $44 to every $1 spent! - How?

published : 14-11-2019

Voila! You've got a mail!

 

Well, Before getting into the details of email marketing and how it should be done right. Let me get your attention with some eye-opening facts about email marketing.

email marketing

 

Why email marketing?

Some interesting facts about why you should focus on email marketing?

 

  1. Email is used worldwide:

    According to Radicati's 2019 email statistics, Around 3.9 Billion email users are there in 2019 which are expected to grow to over 4.3 billion by the end of 2023 which is more than the half of the world population. 

  2.  

  3. Billions of emails are sent every day:

    The total number of business and consumer emails sent and received per day is exceeding 293 billion in 2019 and is forecast to grow to over 347 billion by year-end 2023.

  4.  

  5. Return on Investment: 

    You may think email marketing is passé, but with a 4400% ROI and $44 returned for every $1 spent, email is still one of the most effective digital marketing techniques.

  6.  

  7. Compared to search and social media:

    The ROI for social media is calculated differently by each company but if we compare it then it's nowhere near to the email marketing.

  8.  

  9. It's easy to reach the mobile audience: 

    In today's mobile-first society, emails are received almost instantly. Almost, 85% of users check their emails on a smartphone.

  10.  

  11. Stats for B2B email marketing: 

    93% of B2B marketers use email to distribute content (Content Marketing Institute, 2017).
    83% of B2B companies use e-newsletters as part of their content marketing program.

  12.  

  13. Stats for B2C email marketing:

    80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)59% of marketers say email is their biggest source of ROI. (Emma, 2018)

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I am sure you are stunned by reading all these stats. Now that I have your attention, I will guide you through how email marketing can help you improve your business. 

 

How email marketing will improve your business:

 

  1. Increase in sales
  2. Increase repeat visitors to your website
  3. Increase customer retention rates
  4. Help you to build your brand
  5. Help you to gain trust from your users
  6. Humanizing your brand
  7. Showcase social proof

When you reach directly into the inbox of your prospects or your customers, the chances are high that you are drawing their full attention to your offerings and the reason is why email marketing has the highest ROI.

 

How to start building your email list?

There are multiple ways to build a valuable email list. People sometimes purchase the email list and that is never suggested as the other person is not expecting your email so there are higher chances that you are defaming your brand by doing so. 

 

7 Best ways to build your email list the right way: 

 

  1. Optimize your website for Opt-ins: 

    If a customer or prospects visit your website, they're already at least somewhat interested in your product or services. Now you can leverage this opportunity by integrating email registration pop-ups on every main page of your website to add them into your email list. The email registration pop-up looks something like this:

     

  2. Build with your blog: 

    One of the best ways to build your email list is by ending your every blog with a call to action to encourage your readers to sign up for the messages. 

     

  3. Through Social media: 

    Social media allows you to reach new audiences and make new connections and when you talk about the trending topics and share your content regularly so you can drive your social media audience to your blog posts or website and make them sign up for your email list.

     

  4. Host an event or attend one:

    When you meet people face to face, exchange your business cards and use your business cards for further drum up emails; add an offer on the back of your cards so that it encourages people to sign up for your emails.

     

  5. Don’t let website visitors getaway:

    If a visitor gets through your entire website without opting in, grab them one last time before they go. Set a lightbox to appear asking for an email address whenever someone is about to navigate away from your website or blog.

     

  6. Signs of the times:

    Include a link to your opt-in pages in the signature of all your emails, personal and professional.

     

  7. Giveaways:

    Every month, offer a give away of something to anyone who signs up for your email list.

     

Once you start building your email list then you might wonder what type of emails you should send to your list for maximum engagement and maximum output from the email campaign.

 

Types of emails:

 

  1. Marketing emails :

      1. Newsletters, flash sales, promotions
      2. Notification emails
      3. Birthday email
      4. Shopping cart abandoned emails
  2. Transaction emails:

      1. Welcome email
      2. Shipping, tracking and order status emails
      3. Account renewals, payment confirmations emails
Marketing emails: 

 

  • NewslettersSendgrid has defined it clearly in one of its blog posts. Email newsletters are regularly occurring emails that include primarily informational content or a roundup of content pulled into one email that users can scroll through and read pieces they choose. Email newsletters don’t push products (or at least they shouldn’t); rather these emails hone a relationship by engaging in personal and topical information relevant to the subscriber. A beautifully designed email newsletter looks something like this:

     

     

 

  • Promotional emails: Promotional emails turn out to be the best if you have the right CTA included. The objectives of promotional emails are to increase awareness of your product/service and generate revenue or improve customer retention. I believe we all get these emails daily and sometimes we make a purchase from the same email. A promotional email looks something like this:

     

     

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  • Shopping cart abandoned emails: We all must have been getting these emails now and then as we add things to our wishlist to the cart and then the reality hits hard and you know that you are broke so you abandon the cart (jokes apart). Sometimes you abandon the cart and don't check out and that's when the sellers send you an email with the checkout link and try one more time to make you that purchase. Those emails also work sometimes pretty well. An example of this type of emails is given below:

     

 

How to write an email?

 

Most of us get confused when it comes to sending an email to our prospects so following are a few email writing tips which I would like to share with you.

 

7 best B2C email writing tips

 

  1. Be human- While writing emails always try to make your prospects feel that they are talking to a person and not a company which makes them a bit easy to trust you.
  2. Say why you are writing the email upfront - Whatever value you are delivering to the prospect/customer, come straight to the point.
  3. Make it personalize - Use their name often with personalization field inside of your email
  4. Add testimonials - Try adding testimonials from other people that are just like them are good
  5. Make it engaging - Encourage discussion through email
  6. Be different & Embrace it
  7. Mobile optimized - Mobile optimization is the most important factor as almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens

 

7 best B2B email writing tips

 

  1. Remember who are you sending the email - While writing the email remember the position that your recipient has
  2. Be human - Again, be a person and not just another company
  3. Try to pitch the value - Try to mention the value you are providing rather than mentioning all the features of your product/service
  4. Keep it short and very precise - When you are writing the email, have a goal in your mind that what action are you expecting in return from the reader and keep your content short, simple and very specific
  5. Have a call to action - Make sure that you are adding a CTA so that the consumer leads to a landing page which makes sense.
  6. Giveaway freebies - Free stuff helps, so why not trying to add some free trials or discounts on the purchase from that particular email
  7. Relate to the businesses on your portfolio - Find a company from the same domain and try telling the story about how you helped them achieve their goals with the help your product/service, which makes it more relatable for them to understand what your product is all about.

 

There are many factors to be considered in your email marketing strategy, like analytics and segmentation.

     

  1. How to analyze the data you have?
  2. How to segment your list for the best results

 

Conclusion:

 

If you have been not giving importance on email marketing in your marketing strategy then it is time for you to reevaluate your strategy. 

 

There is no particular procedure or formula that if you follow these steps then you will succeed but it is all about testing your content and see what works for your company and what's not. The more you experiment the better results you get. 

 

Do you still have questions about how to run a successful email campaign and which tools to be used for it? Feel free to comment below or drop me on pranav@technomads.in and I would be happy to guide you with your doubts.

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