What is Digital Marketing?

published : 28-08-2019

It’s been a month since I started my firm and I have been connecting with people to explain how digital marketing can help them to boost their brand and their business revenue as well.

what is digital marketing


To my surprise! most of them thought that Digital marketing solely means posting your content on social media platforms like Facebook, Instagram, and Twitter. People have misunderstood the concept of digital marketing and I truly believe that is because of a lack of awareness and lack of knowledge.


So I thought I would write a blog about it and do my part to help them understand what does it exactly mean. In my blog, I will try to simplify it and break it down in a way that it will be easy for you to understand:


What is Digital Marketing?


Digital marketing is all about finding your targeted audience, research about their behaviour and pitching your product accordingly in the digital world. In simple words, for some businesses, it's all about social media platforms as their audience is more active on social media and for others its more than that. For them, it may consist of E-mail marketing, Digital Advertising, Online brochures and beyond.

So when you are building your website as per the latest SEO trends or you are posting your blogs online or you are running email campaigns to create the awareness of your business to your potential customers, all of it is a part of "Digital Marketing"


Examples of Digital Marketing:


  1. Search Engine Optimisation (SEO)
  2. Social Media Marketing (SMM)
  3. Email Marketing
  4. Content Marketing
  5. Marketing Automation
  6. Pay per click
  7. Inbound marketing

There is much more to explore but this is what I have explored till the date and I will give a quick overview of each point.


Search Engine Optimisation :

In simple words, improving your search ranking on search engines like google or bing is the main motive of Search engine optimization. It means that by SEO, more organic traffic will be driven to your website. Also we can say, Optimizing your website's content in such a way that helps you to rank for specific keywords when someone searches for it on Search engines.

There are a few ways to approach SEO :


  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO


Social Media Marketing :

Social Media Marketing is used for reaching out to your target audience with the relevant content on Social media to generate leads, drive traffic to your website or to create awareness of your brand. 

Following are the platforms which are used for Social media marketing:

  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Snapchat


Email Marketing :

You may think email marketing is passé, but with a 4400% ROI and $44 returned for every $1 spent, email is still one of the most effective digital marketing techniques. When you send the right email with the right content to the right person at the right time, there are 99% chances to convert that person into your customer.

Generally, we send multiple types of emails to the audience which are as follows:

  • Welcome emails
  • Lead magnets to those who subscribed to your blogs
  • Tips or tricks on how to best utilize your product/service
  • Follow up series emails to those who showed interest in buying your service/product


Content Marketing :

"Content is the King". It's been almost 3 quarters of 2019 and content marketing is rocking till the date. The main purpose of creating and promoting content is to generate more leads by building your brand online and to drive organic traffic to your website. 

Following channels play a major role in your content marketing:

  • Blogs - Writing an article and publishing it on your company blog helps you to achieve more organic traffic to your website. The blog topics are mostly focused on educating your audience about your industry/service/product.
  • Lead Magnets - An effective lead magnet is an essential part of attracting qualified leads into your marketing funnel. You can identify and produce valuable content that your target audience is willing to exchange their contact information for. In addition to creating the lead magnet content, you can design a compelling landing page and a drip-email campaign to nurture leads for your sales team.
  • Infographics - Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.


Marketing Automation :

With the help of Marketing automation software, you can simply automate all your repetitive activities so that it would be easy for you to focus on other activities rather than focusing on when to take the follow-up of your clients or when to send the next email to nurture your lead. You can automate multiple tasks, such as:

  • Email Campaigns - Right from the moment someone subscribes your blog, from sending them a thank you note email to sending them knowledgeable content periodically and setting up the appointment with them. It all can be automated with the help of Marketing Automation.
  • Lead-nurturing workflows - Sending your leads the right content to drive them from the awareness stage to the decision stage can be automated with the help of Marketing automation software. You can create certain criteria or conditions and when the buyer persona fits into the particular criteria or condition the persona receives the right content.

  • Drip marketing - Often called drip campaigns but known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule. Perhaps one email will go out as soon as someone signs up, another will go out 3 days later, with one more going out the next weekend. Or, the emails can be varied based on triggers, or actions the person has performed like signing up for your service or making a purchase, which is why they're also sometimes called behavioural emails.


Pay Per Click (PPC) :

Paying the publisher only when your ad is published on their platform and clicked by someone. If your organic reach is limited and to extend your reach of messaging your email list or social media followers, you can use the paid advertising techniques to distribute your content to your target audience via paid search, paid social media, sponsored content.

One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.


Inbound marketing :

Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: 

  1. Blogging vs. pop-up ads
  2. Video marketing vs. commercial advertising
  3. Email contact lists vs. email spam

Now I believe you won't confuse digital marketing with Social media marketing. Also, if you are ready to start it on your own then I have something for you.


I am ready to try digital marketing. Now what?


If you are already doing digital marketing, you might already be reaching out to your audience with the great content. But still, I believe you can improve certain areas of strategy and achieve unbelievable results.


And that's why I am creating a step by step guide on Why Digital Marketing is important? and how you can start your digital journey?


You can download it here for free or you can drop me an email on pranav@technomads.in

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